In today’s ever-changing world, marketing has become a part and parcel of every business. Only those businesses have the longevity that knows how to sustain with the latest marketing tactics and strategies. In the beauty and makeup industry as well, modern marketing tools have played their game, and many businesses have soared to newer heights. Richa Dave, an affluent makeup artist, stylist and entrepreneur has taken Jasmine Beauty Care to a new high with some innovative marketing techniques. Jasmine Beauty Care is a profound beauty studio that was established by Richa’s mother, Urvashi Dave almost three decades ago.
Considered one of the most established names in Gujarat, Richa Dave has brought tremendous change in the beauty industry with her impeccable makeup skills. Her clientele boasts not only brides from across the state or all over India, but many celebrities from the Gujarati film industry have faith in Richa’s art of being a makeup artist. Her expertise in bridal makeup is what she is widely known for. With having successfully taken over the beauty studio from her mother, Richa has inculcated various changes over the last few years.
To reach out to a larger audience, Richa has built a cumulative fanbase of more than 450K followers on social media. Not just this, she also conducts educational webinars and tutorials on beauty and makeup for all the budding makeup artists. While the vast field of marketing has got broader concepts, Richa has had her focus on the product concept and selling concept. She says, “Product concept has played a crucial role in the success of Jasmine beauty Care. Under the brand, we introduced Richa Dave Cosmetics intending to offer quality products to the clients that are beneficial for them in the long run. For selling concept, social media helped us in reaching our target as we informed and promoted the products majorly through the digital medium.”
Apart from this, the award-winning makeup artist has always made sure to be in sync with the latest trends in the makeup industry. Understanding the customer’s requirements and keeping them at the forefront, Richa has set a bar with her venture into the beauty and makeup industry. While she has been on the national television for many of her beauty programs in the past, the makeup artist has also carved her name in the Limca Book of World Records. Once in 2006 for being the youngest beautician and the other in 2007 for doing makeup and hairstyling being blindfolded. Now, along with her artistry work, Dave has created a niche within the beauty industry for being one of the most celebrated makeup artists and entrepreneurs in today’s time.
The post Entrepreneur Richa Dave spills the beans on utilizing marketing tools to scale Jasmine Beauty Care to a new level appeared first on IWMBuzz.
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